Marcin Werla, Head of Digital Libraries and Knowledge Platforms Department at PSNC
The aim of this webinar is to introduce usage of web analytics tools (like Google Analytics) in the context of cultural heritage collections. During the webinar basic possibilities of such tools will be presented with special focus on usage scenarios related to websites that make cultural heritage collections available on-line. Beside the general introduction to web analytics and presentation of functionality of such tools, the webinar will also include some guidelines related to extraction of basic metrics, that can be used as performance indicators (KPIs) in the process of development of on-line services. The webinar will also provide overview of basic data segmentation techniques, allowing to add more context to analyzed data.